Franchises
This playful WhatsApp story series celebrates holidays in a unique and imaginative way, blending fresh narratives with stunning visual artistry. It focuses on three signature occasions: Lunar New Year, Diwali, and the New Year's Countdown, each brought to life with striking animations that are sure to leave a lasting impression.The use of cel animation adds depth to these moments, creating a cinematic feel that immerses viewers in the experience. Each story offers a new way to see these traditional celebrations, giving them a modern and artistic touch.
Client
Duty
Motion Design
After Effects and cel animators completed three looped animations for festivals. For Lunar New Year, I meticulously animated the dragon's head to ensure smooth transitions between scenes, making the dragon the central element of the animation and allowing each frame to connect seamlessly. I enhanced the background with lanterns, twinkles, and horns to make the visuals more vibrant. For Diwali, I created the shot with fireworks exploding and a hand reaching out to catch a candle, which then lights a clay lamp. I paid close attention to every detail, including the effect of wind on the candle flame as it moved. On New Year’s Eve, I animated sparkles and confetti to the background based on the frame-by-frame animation sketches.
Produced by Brand New School
Creative Director: Scott Uyeshima
Designers: Jelly Wei, Yoon Lee, Ruiqi Zhou, Yi Chen Kuo, Bon Zhang
Animation Director: Gerald Mark Soto
Animators: Hao Yeh, Oliver Wee, Federico Saenz-Recio, Ellie Sun
CCO: Jonathan Notaro
Managing Partner: Devin Brook
Executive Producer: Johnna MacArthur
Producer: Francesca Moran